In a study done by Foundry, 94% of marketers stated that ABM was extremely important to their business objectives. Furthermore, ABMLA’s study revealed that 76% of B2B marketers who used ABM reported a lift in ROI compared to other forms of marketing.

ABM is widely recognized as a powerful marketing approach across the industry with 87% of B2B marketers vouching for its effectiveness.

At the core of the ABM construct is the concept of targeted marketing. It is a focused, customized targeting of specific high-value accounts. ABM is one of those activities epitomize the 80/20 rule in practice.

With no doubts about its value or effectiveness, ABM is a popular strategy used by all B2B organizations today. And there is widespread adoption of the ABM strategy. However, there are certain pitfalls which must be avoided during its actual execution.