The Modern Marketer

Explore psychographics, buyer intent, and data-driven insights to navigate the B2B marketplace with confidence and strategic clarity.

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TMM
Exploring Data Provenance with First Party Data
April 23, 2025
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Why Synthetic Data Use in AI is Set to Grow
April 8, 2025
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10 Reasons Why Your Campaign Mails are Disappearing Into a Void
April 3, 2025
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Cracking the Code of User Intent
April 1, 2025
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Demystifying Attribution in Marketing: a bird's eye view
July 18, 2024
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Choosing Your Path To Mastering One of Three Key Value Dimensions to Achieve Market Leadership
June 28, 2024
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Remote work as a tool to meet DEI goals
June 6, 2024
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How to Avoid these 5 Pitfalls in Your ABM Strategy
May 9, 2024
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Google Privacy Sandbox : the future of Chrome’s third party cookies?
February 8, 2024
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The Case of the Vanishing Cookie
January 11, 2024
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B2B Marketing Goals For a Strategic Start to the New Year
December 20, 2023
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Nurturing Leads: Your Festive Quest
December 7, 2023
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Adopting the Balanced Scorecard Approach in Strategic Marketing
November 24, 2023
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Leveraging the 80/20 Rule to Boost Your Lead Gen ROI : How to get more out of less
November 2, 2023
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4 Ways a Leader Can Drive Transformative Revenue Growth
October 19, 2023
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Mastering SMART Goal Setting in Lead Gen Strategy to Pave Your Way to Sales Success
October 19, 2023
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Achieving Sustainable Growth through Quality Leads – Why Quality Trumps Quantity Every Time
September 21, 2023
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The Science of Effective Engagement Using Psychographics
August 24, 2023
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Mastering MQLs and their Vital role in Fueling Your Sales Funnel
July 24, 2023
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The Display Digest: Unlocking the Power of Display Ads
July 6, 2023
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Apple Vision Pro : Exploring the frontiers in mixed reality
June 15, 2023
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Looking up the Funnel: Dispelling the darkness with Psychographics
June 1, 2023