Knowing exactly what your client needs to succeed is a skill. The smart marketer draws on a combination of hard data and psychographic insights to delve into a prospect’s mind to gather this information.

ABM is a marketing approach focused on personalization. As a strategy, it delivers value by providing timely and customized resources to potential clients navigating a complex journey through the business landscape.

In this infographic on Personalizing Your ABM Funnel, we provide a step-by-step guide on identifying, segmenting, targeting, executing, measuring, and optimizing your ABM strategy.

Download now to discover how!