Experience Seekers are dynamic, adventurous and curious individuals who like to try everything that life offers them – at least once! They would describe themselves as openminded and open-hearted and are generally warm and friendly people. They are constantly in search of variety - the next excitement or new thing/toy and love to explore new cultures, environments, languages, restaurants and perspectives. They often enjoy working outside of the rules and common norms, and are generally amongst the first to challenge the status quo. They are always open to explore new ways of doing things and derive great joy from learning and developing their skills. They are often keen sportspeople/hobbyists and will push themselves to greater heights of achievement in their chosen discipline.

Experience seekers regularly search for new things to do – especially activities that drive their social lives and enable them to get out and about meeting people and networking. They’re active and ambitious and often professionally successful. Many live in city centers and enjoy participating in cultural events, visiting museums and enjoying tradition and heritage. These profiles typically travelling a lot and are willing and active in immersing themselves in local cultures. They’re digitally savvy and willing to share experiences on social media.